AI-powered marketing, run by BuildHive’s Swarm engine

AI-powered marketing that tests 2,416 ads while your agency tests two.

Swarm is our proprietary AI ad optimization engine. It runs thousands of ad variants at once across Google, Meta, TikTok, LinkedIn, email and SMS, then kills the losers and scales the winners minute by minute, around the clock. Senior strategists set the goals and the guardrails.

Call (248) 382-8367

★★★★★4.9/5 from 127 reviews150+ projects shipped

Swarm arena, liveeach cell is one ad · 1 of 16 cohorts shown
Google Ads Meta TikTok LinkedIn YouTube Email SMS 4.9★ from 127 reviews 150+ projects shipped Senior US strategists

A/B testing was built for a slower internet.

A typical agency tests two ads, waits two weeks for significance, picks a winner, and starts again. Meanwhile the loser spends all weekend. Swarm runs automated A/B testing at a scale no team of people can: A through Z, then A through Z again, a thousand times over.

Typical agency

Test 1: ad A vs ad BTest 2: ad A vs ad C

2 tests, 1 winner

Swarm

43,000+ decisions

budget on a known loserone Swarm decision: kill, scale, breed or shift

MeasureTypical agencyBuildHive Swarm
Ads being tested at once2 to 41,000+
Time to a proven winner2–3 weeks48–72 hours
How long a losing ad keeps spendingUntil someone checksMinutes
Budget reviews per campaignWeeklyEvery minute
Who is watching at 2 a.m. SundayNobodySwarm

Your budget never sleeps on a loser.

This is what performance marketing AI looks like on the job. Each line below is a call a media buyer would make a few times a week. Swarm makes one every few seconds, across every channel, and writes down why.

Decision log1,287 decisions today
  1. New

    V-0401 bred from winner V-0418: kept the lifestyle still, tested a new hook, “Real results, no filter”.

  2. Shifted

    Moved 3.3% of today’s budget from Email to Google. Conversions there are 21% cheaper this hour.

  3. Paused

    V-0319 on Meta Feed: cost per lead 2.9× target after 2,150 impressions. Its budget went to V-0336.

  4. New

    V-1259 bred from winner V-1276: kept the screen recording, tested a new hook, “Your skin, 30 days from now”.

  5. Scaled

    V-1860 (static carousel) is 29% under target CPA for 4 hours straight. Raised its daily cap 16%.

  6. New

    V-2239 bred from winner V-2256: kept the lifestyle still, tested a new hook, “Built for 40-person teams”.

  7. Paused

    V-1272 on LinkedIn Feed: cost per lead 2.1× target after 1,946 impressions. Its budget went to V-1289.

Where today’s budget is going
  • Google Search31%
  • Meta27%
  • TikTok17%
  • LinkedIn11%
  • YouTube8%
  • Email & SMS6%
Spend moved between channels this hour
6.4%
Longest a loser kept spending today
11 min

No channel gets a fixed budget. Money follows the cheapest conversion, inside the caps you approve.

Live simulation of a multi-channel account, for illustration.

Inside Swarm: four systems, one hive.

Proprietary software, built and run by BuildHive. Each part does one job relentlessly well, and they feed each other in a loop that never stops learning.

Brood

Variant generator

Breaks your offer into hooks, visuals, audiences, offers and placements, then assembles every combination worth testing. Hundreds go live on day one, all inside your brand rules.

12 hooks×9 visuals×9 audiences×16 placements

= 15,552 possible ads

V-1800“Built for 40-person teams”UGC selfie video · lookalike 3% · SMS Winback

Waggle

Live scoring and budget allocation

Named for the dance honeybees use to send foragers to the richest flowers. Every minute it scores each variant on real conversions and moves money toward what is working.

Pollen

Creative engine

Winners don’t just get more budget, they become parents. Pollen crosses the strongest hook with the strongest visual, mutates one trait, and sends the offspring back into the arena.

V-0900V-0901V-2400
“What 9 out of 10 miss”“Stop guessing what works”“What 9 out of 10 miss”
UGC selfie videoscreen recordingscreen recording
competitor keywordsretarget 7-dayretarget 7-day
+ new CTA: “Get my plan”

Glasshive

Reporting you can see through

A live dashboard of every test, kill, scale and budget move, each with the reason in plain English. You always know where the money went and why.

Cost per acquisition vs. target0.95×
target 1.00×every change logged and explained

You set the rules. Swarm does the reps.

AI ad optimization without judgment is just a faster way to waste money. Every Swarm account has a named senior strategist who sets the guardrails with you, and the engine can’t cross them.

guardrails.ymlset by you and your strategist
goal:            booked_demos
target_cpa:      set_in_audit
max_daily_spend:
  google:        approved_cap
  meta:          approved_cap
  tiktok:        approved_cap
brand_voice:     approved_guide_v3
banned_claims:   ["guaranteed", "cure"]
new_creative:    needs_your_approval
exclude:
  - existing_customers
  - competitor_brand_terms
report:          weekly_call + glasshive_live

You and your strategist decide

  • Business goal and target cost per acquisition
  • Spending caps per channel, per day
  • Brand voice, claims and words that are off-limits
  • Which new creative gets approved to run
  • Audiences and placements to exclude

Swarm handles, 24/7

  • Writes and launches hundreds of variants
  • Scores every variant on live conversion data
  • Pauses losers within minutes, not days
  • Moves budget across channels as costs change
  • Breeds the next generation from the winners
  • Catches creative fatigue before CPA climbs

What happens when the swarm takes over.

Client snapshots, anonymized. Names withheld under NDA.

−41%cost per purchase in 90 days

Meta + TikTok

DTC skincare brand

Went from six new ad concepts a month to more than 1,100 live variants. Swarm found that founder-to-camera hooks beat polished product video three to one on TikTok, and moved the budget there within two days.

  • 1,100+ variants tested
  • Winner found in 3 days
  • ROAS 1.9× → 3.2×
2.3×sales-qualified leads per month

Google Search + LinkedIn

B2B SaaS, 40-person sales team

Swarm scored ads on pipeline from the CRM, not form fills. It pulled spend from LinkedIn audiences that filled forms but never closed, and doubled down on high-intent search terms.

  • −44% cost per SQL
  • Scored on closed pipeline
  • CRM-connected
+63%booked jobs, same budget

Google Search + Local Services

Multi-location home services

Budget now follows the weather and call-center capacity hour by hour. When the phones are full, ads pause; when a storm rolls in, the affected locations get the spend.

  • 14 locations
  • −29% cost per booked job
  • Paused when phones are full
11×faster to a winning creative

Meta + email + SMS

Apparel e-commerce brand

Pollen breeds a new generation from the top 5% of ads every night. Creative fatigue is caught days before cost per purchase climbs, so the account never hits the usual slump.

  • Nightly creative refresh
  • +38% email revenue
  • No fatigue slumps

Results vary with market, offer and budget. Your audit includes a realistic projection for your account.

−37%median cost per acquisition after 90 days
11×faster to a winning creative
<15 minbefore a losing ad stops spending
24/7optimization, weekends included

Medians across anonymized client accounts.

From audit to a live swarm in two weeks.

  1. Day 0 · free

    Ad account audit

    A senior strategist reviews your accounts and shows you where budget is leaking, which tests Swarm would run first, and what it could realistically move.

  2. Week 1

    Connect and set guardrails

    Read and write access to your ad accounts through the platforms’ own APIs. Together we set goals, caps, brand rules and the approval flow.

  3. Week 2

    Swarm goes live

    It starts from your current best ads, then breeds outward. You watch every decision in Glasshive from the first hour.

  4. Every week after

    Compound

    Your strategist reviews what Swarm learned, retires what’s tired, and feeds in new offers. Costs keep falling while your team spends zero hours in ads managers.

Questions, answered straight.

It depends on your channels and how much you spend, so we don’t publish a rate card. The free audit ends with a clear, fixed proposal: what we’d run, what it costs, and what we expect it to move. No percentage-of-spend surprises.

Those tools optimize inside one platform, toward that platform’s goals, and don’t show you why. Swarm works across Google, Meta, TikTok, LinkedIn, email and SMS at once, optimizes for your real outcome (including CRM pipeline), and logs every decision with a reason. We often run Swarm alongside them.

No. Your strategist sets brand voice, banned claims and approved assets, and new creative can be routed to you for approval before it ever spends a cent. Swarm is fast at testing, not at going rogue.

Always. Swarm connects to the accounts you already own through the platforms’ official APIs, and you can revoke access any time. Your data never trains anyone else’s models.

Swarm needs enough conversions to learn from. The audit tells you honestly whether your account has them. If it doesn’t yet, we’ll say so and tell you what would get you there.

The first decisions happen within hours of launch. Most accounts see cost per acquisition move inside two to four weeks, and we review the full picture with you at 90 days.

Most agencies rent the ad platforms’ built-in automation and call it AI. We built our own engine, and it’s run by senior US strategists with a direct line to you. You get the scale of software and the judgment of people who have done this for a decade.

Free, no obligation

Find out what your ad budget is wasting.

Tell us where you advertise and what a good month looks like. Within 24 hours a senior strategist, not a sales rep, replies with your free audit: where spend is leaking, the first tests Swarm would run, and a realistic projection.

  • A real human reply within one business day
  • You keep your ad accounts and your data
  • Fixed proposal, no percentage-of-spend surprises
  • Senior team in Novi, Michigan · NDA on request

We reply within 24 hours. No spam, ever. Rather talk now? (248) 382-8367